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Our investments


Conviction invests in businesses by following an Incubation model.

Incubators are early stage co-investments made by Conviction’s Founders and Founders Fund. Subject to meeting the set milestones, these businesses will qualify for significant follow-on capital in future rounds with Conviction acting as the lead investor.


We aim to build and maintain a portfolio of 5-10 incubator companies with potential to become full Conviction recommendations.


The incubation period is typically 1-2 years, giving the CIP founders a much higher degree of conviction in the product market fit, the growth prospects and the economic model.


All investments (Incubator and Conviction) require due diligence and a full investment appraisal.


Quarterly scorecards are used to benchmark the SaaS metrics and assess the quality of management.


Incubator investments that continue to deliver on target growth rates and metrics get elevated to the Conviction portfolio.

Conviction becomes the lead investor, Conviction founders take board seats, attend all board meetings and play an active role in key business decisions.

Late Stage

Conviction is not a fund, all our investments are done on a deal-by-deal basis.

We provide growth stage capital to our portfolio companies as well as invest opportunistically in late stage businesses that demonstrate potential for impressive returns

Conviction participated in multiple late stage sidecar investments with one of the leading European VCs, Dawn Capital


We have currently performed secondaries on two of our core portfolio, Oradian and Integrate.

New / Live Deals

To keep up to date with all of our live or upcoming deals please sign up to our Investment Portal Delio.

As part of the Delio community we have our own white-labeled, FCA-regulated fundraising platform where investors can view current and upcoming deals, view secure data rooms, pledge to invest and ask our team any questions they may have.

Live Deals