We can facilitate secondary markets.
As a lead investor, in later rounds we have the ability to generate secondary market opportunities for existing investors and management.
Conviction founders’ personal capital.
Conviction founders are the largest investors in early rounds of financing. No other Conviction investor carries more risk than the founders.
Our model is less dilutive.
Conviction follows Milestone based investing by funding modest amounts annually. This results in lower levels of equity dilution for the founders and existing shareholders.
We invest on the same terms as the founders.
Conviction is not a fund. Our terms are set on a deal by deal, round by round basis. This ensures maximum alignment with the founders and investors. We prefer to invest in straight equity and on simple terms.
Milestone based investing
Conviction follows the Milestone based investing model. Instead of providing businesses with large blocks of capital upfront, Conviction funds them with modest amounts annually. This helps to minimise dilution for the founders and existing shareholders.
Since inception in November 2017, Conviction has already seen 1 exit and 2 mergers.