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Integrate acquires London-based Akkroo for $34m to modernise B2B event marketing

I’m thrilled to announce our acquisition of the market-leader in mobile event lead capture and management, Akkroo. This is Integrate’s second acquisition in the last three months as we continue to deliver a smarter, more scalable approach to unifying the data, channels, technology and human processes required to generate demand for B2B companies.

The pursuit of finding the right solution to modernize field marketing started a few years ago when our customers began expressing frustration with their inability to capture event leads in real-time and their difficulty of understanding return on investment.

To highlight the size and expense of this problem, the chart below was published by Forrester and shows the percentage of dollars spent, by channel, in B2B marketing.

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