How we differ

Less dilutive
Shorter investment cycle
No punitive VC terms
Full alignment with the founders
Yearly metric targets
Concentrated high conviction
Founders' personal capital


CIP vs VCs Comparison

Year ARR (M) Valuation Raise Amount (M) Dilution Raise Amount (M) Dilution
2018 1.0 10.0 1.5 15% 3.0 30%
2019 3.0 30.0 1.5 5.0% 0.0 0%
2020 9.0 90.0 3.0 3.3% 6.0 6.7%
2021 18.0 180 3.0 1.7% 0.0 0%
Total 9.0 25% 9.0 36.7%

For example, a £9m investment in a fast growing business over 4 years will result in significantly less dilution for existing shareholders using CIPs Just in Time model. 

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